On Writing Styles

I find this interesting vimeo of an interview with Steven Pinker on writing, wherein he talks about where to begin, style, and the importance of knowing your audience; very informative, analytical, and helpful for all those upcoming writers out there. Steven is Harvard College Professor and Johnstone Family Professor in the Department of Psychology at Harvard University and this vimeo is from:  http://www.cambridgenights.com. Here's another Link to his hour-long lecture given at MIT on "Communicating Science and Technology in the 21st Century". Take a look!